

Identify
“Narrate, Curate, Share”: A framework for blogging at Virginia Tech Center for Innovation in Learning.
Description
W. Gardner Campbell of the Virgina Tech Center for Innovation in Learning has partnered with the university’s own Honors Residential College in order to implement a program-wide blogging initiative (2011, p.1-3). Mr. Campbell has distilled the concept of blogging into what he calls three “imperatives”: ‘narrate, curate, share’. These imperatives serve as the scaffold for a framework designed to achieve the goals of:
- “Enriching a student’s individual learning”
- “Help the living-learning example of the Honors Residential College to influence and inspire the entire university”
- Having “the rich individuality of each student’s voice to be able to sound within a networked conversation that could scale across many contexts”
Mr. Campbell provided a summary for each of the imperatives, which also served as the official explanations to the students. The idea behind the ‘narrate’ imperative is to treat blogs like stories. Through blogging, the student is actively engaging in meta-cognitive thinking, writing down what he/she is doing as he/she is doing it. This aims to reinforce the learning and will help the student remember the information longer and achieve mastery learning faster.
Next is the ‘curate’ imperative; using the story motif that began with the ‘narrate’ imperative, students are to think about the elements of their blog and how each represents the “larger story of [your] life’s work”. Every element on the blog should create interest and add value much like adjectives help augment character descriptions in a narrative.
Finally, there’s the ‘share’ imperative. Essentially, Mr. Campbell encourages students to be active when trying to reach an audience. He advocates for students to not let the audience try and find the blog but to seek connections and find creative ways to promote the blog.
Analysis
Mr. Campbell’s blogging initiative is a thoughtful approach to an often misunderstood and inappropriately utilized tool. He acknowledges that he still receives fundamental questions on the nature and value of blogging (2011, p. 1). This suggests that there are many in academia that are not yet ready to tackle questions of best practice since these same individuals probably don’t yet know how to write a blog. This is where the strength of his initiative becomes apparent: simplicity. By distilling the idea of blogging into three separate and distinctive imperatives he provides an effective framework for learning and training (Januszewski & Molenda, 2008, p. 112). This enables him to explain blogging through the analogy of ‘telling stories’, a simple and universal concept that will connect with users’ schema.
What the reader is exposed to in the article is but an overview of the blogging initiative launched at Virginia Tech. We are left to wonder about specifics. As he talks about in the ‘curate’ imperative, “a good curator should take pride in the elements of your blog” (2011, p. 2), but Campbell doesn’t articulate about what those elements are. As a web developer and blogger myself, I can deduce that he is advocating for users to consider an intentional design and layout aesthetic in developing a blog; bloggers should avoid extraneous “widgets” and “plugins” that would detract from the reader’s experience. However, Mr. Campbell is making an assumption that students have a basic understanding of web publishing principles. Modern Web 2.0 services like Facebook and Twitter provide simple and static interfaces which allows users to focus on creating content and thus removing the burden of how to present that content (Wikipedia, 2011).
The theory is sound, and the story analogy is a great way to explain blogging but, as any author will attest, it takes a lot of practice in order to write a good story.
Evaluation
Mr. Campbell has definitely created an effective framework in order to ensure the success of Virginia Tech’s blogging initiative. This is a best practice that communicates the value and implications of the technology, both of which are necessary factors for integration (Batson, 2011, pp. 2-3). I myself will adopt this framework when training for blogs if the need should arise at my university. Because this is curriculum, it is safe to assume that students are being assessed on their blogs, which will inform program evaluations. Furthermore, I would venture to say that the questions generated by this article might already be answered for Virginia Tech. Nonetheless, like any good educator, we analyze best practices; we take the pieces that work, discard the weaknesses, and assess the needs of our audience (or students) in order to tell our own stories.
References
Batson, Trent. (2011, April 6) Faculty ‘Buy-in’ –to What?. Campus Technology. Retrieved from http://campustechnology.com/articles/2011/04/06/faculty-buy-in-to-what.aspx
Campbell, W.G. (2011). ‘Narrate, Curate, Share’: How Blogging can Catalyze Learning. Campus Technology. 1-3. Retrieved from http://campustechnology.com/Articles/2011/08/10/How-Blogging-Can-Catalyze-Learning.aspx?Page=1
Januszewski, A. & Molenda, M. (2008). Educational Technology: A Definition with Commentary. New York: Lawrence Erlbaum.
Web 2.0 (n.d.). Retrieved September 9, 2011 from Wikipedia: http://en.wikipedia.org/wiki/Web_2.0